Donna
Marketing Coordinator · Mid
$599/mo + $1,500 hire
Hire Donna
Writes and schedules social posts, drafts the monthly newsletter, monitors mentions, and keeps the content calendar honest. Your voice, not Donna's.
Donna owns the marketing work that most small firms do inconsistently. LinkedIn gets updated when someone has time. The newsletter goes out three of the twelve months it was supposed to. The Google My Business profile has not been touched since the last time someone set it up. She turns inconsistency into a steady, manageable cadence.
The work she takes off your plate: the LinkedIn post that needs to capture a firm win without reading like a press release. The newsletter that should come out monthly but requires someone to write it. The Google review that deserves a professional response but keeps getting pushed to next week. The content calendar that exists as a vague intention on a sticky note somewhere.
Donna drafts in the partner's voice. Everything she produces is reviewed before it goes out. She is not a marketing agency and she does not have opinions about branding. She is the person who makes sure the firm is visible and active online without anyone having to think about it.
Three real examples. Voice calibration, content calendar format, and review cadence are all set during onboarding.
Something we see often in commercial lease negotiations: tenants focus almost entirely on the rent number, and landlords know it.
The lease clauses that create real problems, sometimes years later, are rarely the ones being negotiated hardest at the table. Use restrictions. Assignment and subletting rights. Holdover provisions. Demolition and redevelopment clauses.
If you are negotiating a commercial lease right now, those are the conversations worth having before you sign. Happy to talk through any of them.
Beginning in 2027, commercial landlords in Minnesota are required to disclose all known material defects and pending regulatory actions before execution. What this means for tenants currently negotiating leases...
We are pleased to have guided the closing of Meridian's acquisition of the Washington Ave industrial portfolio. [Client quote pending approval.] This transaction adds to our growing commercial real estate practice...
Daniel will present on tenant rights in ground lease negotiations. Registration link below for those who want to attend or send a colleague.
Donna reads three to five LinkedIn posts or client communications the partner is proud of. She learns the firm's tone, preferred content angles, and topics to avoid. Platforms are connected.
Donna drafts every post and email for partner review before scheduling or sending. You correct tone, flag factual issues, and sharpen the voice. Each approved piece improves her calibration.
Donna publishes directly, but partners review a next-day summary of what went out. The review process compresses as approval rates climb.
Donna manages the content calendar independently. The monthly performance report and the weekly calendar preview give you visibility without requiring your active management. The 30-day check-in is on the calendar.
Yes. The most common setup is a firm LinkedIn page and one to two individual partner profiles. Donna manages all of them, keeping each voice distinct. The firm page tends to get more institutional content (award announcements, job postings, practice area updates) while the individual partner profiles get more opinionated, insight-driven posts. You define the split during onboarding.
You provide three to five LinkedIn posts the partner wrote or would have written. Donna reads them, extracts the voice patterns (sentence length, preferred level of formality, topics the partner naturally gravitates toward, things they never say), and drafts in that mode from day one. The shadow-mode period sharpens it further. Most firms reach a point where partner edits drop to one or two words per post within the first month.
Donna does most of the work. She monitors news relevant to your practice areas, tracks your firm's own activity (case outcomes, events, new matters where public disclosure is appropriate), and drafts the newsletter from those sources. She needs one brief check-in per month, typically 15 minutes, to confirm any case outcomes you want to highlight and to approve the draft before it goes out. She does not need you to write the content first.
Donna handles organic content only. Paid social (LinkedIn ads, Google ads, boosted posts) requires a different setup and budget control process. If your firm wants to run paid campaigns, that is a separate conversation and a separate configuration. Donna manages the organic presence and makes sure the baseline content quality is there before you consider amplifying it with spend.
Donna can turn a time-sensitive post around in under an hour if the partner provides the angle or a brief note about what they want to say. For genuinely breaking news (a major ruling, a significant regulatory change), you can drop Donna a Slack message with a few words on the point you want to make and she drafts immediately. There is no waiting for the weekly calendar cycle.
Two weeks of guided setup. Running the content calendar independently by day 14. Performance guaranteed for the first 90 days. If she does not meet standard, we replace her or refund the hiring fee.