Sandy
Sandy
Intake Coordinator · Junior
$299/mo + $1,500 hire
Hire Sandy
Sandy, Intake Coordinator
Junior · Coordinator · Available now

Sandy.

Intake Coordinator

First contact for every new lead. Sandy greets inbound inquiries in your firm's voice, qualifies them, sends the right intake form for the right matter, books discovery calls when calendars line up, and never lets a lead sit overnight.

Monthly salary
$299
vs. $1,500 to $2,500 for a comparable VA
One-time hiring fee
$1,500
Configuration, integrations, voice training, 30-day onboarding
Hire Sandy See Sample Work Available now  ·  14-day setup
01 / The Role

What Sandy actually does on a Tuesday.

Sandy owns the moment between a stranger filling out your contact form and that stranger becoming a qualified lead in your CRM. She is awake at 3am when an inquiry arrives. She knows the difference between a tire-kicker and a real prospect. She uses your firm's voice, not hers.

The work she takes off your team is the work that should never have been on a partner's desk in the first place: typing the same response to twenty different versions of the same question, deciding which intake form to send, hunting for an open slot on the calendar, sending the calendar invite, sending the prep materials, sending the reminder, and chasing the no-show. Sandy does all of it before your senior people open their laptop.

She flags edge cases for human judgment. Urgent matters. Conflicts of interest. Inquiries that smell off. The point is not to replace your judgment. The point is to make sure your judgment only gets called when it is actually needed.

A typical Tuesday for Sandy.

  • 07:14
    Inbound contact form submission. Sandy reads the message, identifies it as a commercial real estate inquiry, sends a personalized response within 4 minutes, and attaches the right intake form.
  • 08:32
    Reply with completed intake form. Sandy parses it, logs the lead in HubSpot with the right tags, and proposes three discovery call slots based on partner availability.
  • 10:05
    Lead picks a slot. Sandy sends the calendar invite, confirmation email, prep materials specific to commercial real estate, and a one-line summary to the partner who is taking the call.
  • 12:40
    Phone inquiry comes in via the answering service. Sandy retrieves the voicemail transcript, identifies it as a referral from a past client, and sends a personalized email within 9 minutes.
  • 15:18
    Edge case. An inquiry mentions a counterparty that may be a current client. Sandy flags it as a potential conflict, holds the response, and pings the partner via Slack.
  • 17:30
    End-of-day rollup. Sandy sends the partner a summary of every inquiry handled, every meeting booked, every lead requiring attention.
02 / Sample Work

What Sandy's actual output looks like.

Three real examples of work product from Sandy. The voice is calibrated to your firm during onboarding. The structure stays consistent.

Email · Qualifying Reply Drafted in 4 min
Form · Commercial Lease Intake Custom-routed
New Client Intake
Commercial Real Estate · Lease Review
2400 Washington Ave N, Minneapolis, MN 55411
10-year, Bracken Properties
Tenant side
Use clause restrictions limiting subletting; concerned about exit flexibility.
Closing pressure (urgency)
Engagement budget range
List any known counterparties, opposing counsel, or past relationships
Report · Weekly Intake Summary Sent Friday 17:00
Intake Summary
Week of November 10 to 14, 2026 · Hartwell & Reed
23
Inquiries received
17
Qualified for discovery
12
Discovery calls booked
6 min
Median response time

Flagged for partner attention

  • !Bracken Properties / Tanaka inquiry: potential conflict with current client (Riverside Holdings). Held response pending Daniel's review.Tue 15:18
  • !Inquiry from former opposing counsel (Hester Group) requesting representation. Awaiting your call on whether to engage.Wed 09:42
  • !Two unanswered inquiries from same domain (loop-realty.com) within 48 hours. May indicate procurement-style sourcing.Thu 11:15

Patterns worth noticing

  • ·5 of 23 inquiries were referrals from existing clients. Highest weekly referral rate this quarter.
  • ·Commercial lease review continues to be the highest-volume practice area (9 inquiries this week).
  • ·3 inquiries asked about retainer flexibility before booking. Worth reviewing the engagement letter language.
03 / What Sandy Connects To

The systems your firm already runs.

Sandy plugs into the tools you have. No replacement, no migration. We connect everything during the 14-day onboarding.

Email

Inbox & reply

Gmail, Outlook, Microsoft 365, custom IMAP
Calendar

Booking & invites

Google Calendar, Outlook, Calendly, Cal.com
CRM

Lead logging

HubSpot, Pipedrive, Salesforce, Clio Grow, Lawmatics
Forms

Intake collection

Typeform, Jotform, Tally, native HTML forms
SMS

Text outreach

Twilio, RingCentral, OpenPhone
Phone

Voicemail transcripts

Ruby, AnswerConnect, Nexa, custom transcription
Slack & Teams

Internal flagging

Slack, Microsoft Teams, Discord
Storage

Form attachments

Google Drive, Dropbox, OneDrive, Box
Not on the list? Sandy works through 500+ apps via the underlying platform, plus custom API connections during onboarding. If you can give a human assistant access to it, Sandy can probably work with it too.
04 / Onboarding

Fourteen days from offer letter to unsupervised work.

Hiring an agent is closer to onboarding a senior assistant than installing software. Here is what the first two weeks actually look like.

Days 1 to 3

Voice & access

You upload sample emails, your tone guide, and the inquiries Sandy will be replying to. We wire her into your inbox, calendar, and CRM. She trains on your voice.

Days 4 to 7

Shadow mode

Sandy drafts every reply for the partner's approval before it goes out. You correct her tone, her qualification logic, and her routing decisions. She learns your firm.

Days 8 to 11

Supervised live

Sandy sends replies directly. The partner reviews each one within a few hours of dispatch. Edge cases still flag for review. Patterns lock in.

Day 14

Unsupervised

Sandy works on her own. Quality sampling continues forever. The 30-day check-in is on the calendar. The first agent in the firm is officially staffed.

05 / The Numbers

What Sandy is measured on. What she costs. What she saves.

Performance targets

  • Median response time to a new inquiry< 15 min
  • Inquiries handled per day15 to 40
  • Intake form completion rate> 70%
  • Lead-to-discovery conversion rate> 50%
  • Partner approval rate (post-shadow)> 95%
  • Edge cases correctly flagged100%

Year one cost vs. comparable VA

  • Sandy: monthly salary × 12$3,588
  • Sandy: one-time hiring fee$1,500
  • Sandy: total Y1$5,088
  • Comparable Junior VA: total Y1 (low end)$24,000
  • You save (low end)$18,912
06 / Common Questions

About hiring Sandy specifically.

Can Sandy handle multiple practice areas?

Yes. During onboarding, you tell us how your inquiries get routed today. Sandy learns the same logic. A boutique law firm with three practice areas (commercial real estate, employment, business formation) will see Sandy send three different intake forms based on the language of the inquiry, with three different prep materials and three different routing rules.

What happens if Sandy misqualifies a lead?

For the first 30 days, every reply is reviewed by a partner before it goes out, so misqualification gets caught immediately. After that, Sandy's qualification logic is at >95% partner-approval before she goes unsupervised. If she misqualifies a lead in production, the weekly summary surfaces it, you correct her routing, and the pattern locks in. The performance guarantee covers her first 90 days. If she does not meet standard, we replace her or refund.

Can I review her replies before they go out, forever?

Yes. The shadow-mode setting can stay on indefinitely if you prefer. Most firms turn it off around day 14 because the friction outweighs the catch rate. A handful keep it on for inquiries above a complexity threshold (matters over a certain dollar size, certain practice areas). Sandy supports both modes.

Does Sandy work weekends and after hours?

Yes. Sandy responds 24/7 by default. If you would rather she only reply during business hours (9 to 6 local), the alternative is a configured auto-acknowledgement at intake with a real reply at 9am the next business day. Most firms run her 24/7 because the lead-response data shows that the first 15 minutes after an inquiry are the highest-conversion window.

What if my CRM is custom or not on the list?

If your CRM has an API, Sandy connects to it. If your CRM is a shared spreadsheet, Sandy works with that too. The 14-day onboarding includes a custom integration day for non-standard tools. We have not yet hit a customer system Sandy could not work with.

Junior · Coordinator · $299/mo

Hire Sandy.
She starts Monday after next.

Two weeks of guided setup. Unsupervised work by day 14. Performance guaranteed for the first 90 days. If she does not meet standard, we replace her or refund the hiring fee.

$299/mo + $1,500 one-time   ·   14-day setup   ·   90-day guarantee   ·   Cancel with 30 days notice